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Tubbo Flying High

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Brief

To showcase its new first class hospitality service and culinary menu under the tagline of ‘Height Cuisine, British Airways required a unique structure that resembled the fuselage of a plane that could also be completely branded.

Solution

The structure’s modular, gallery design perfectly replicated the inside of a plan and was transformed by the team with branded graphic wraps fitted onto every other frame, allowing visitors to see in, enticing them inside whilst obscuring elements from view to ensure visitors felt the privacy and VIP treatment of first class passengers.

Result

Tubbo featured as part of British Airways’ exhibition at Taste Of London 2013, providing the ideal environment for visitors to experience the delicious samples from the airline’s new menu that would be served onboard its new A380 aircraft.