Back to Our Work

Sensodyne

×

Error message

  • Deprecated function: implode(): Passing glue string after array is deprecated. Swap the parameters in drupal_get_feeds() (line 394 of /home/linweb08/m/mobiletechnik.co.uk-1048980727/user/htdocs/includes/common.inc).
  • Deprecated function: The each() function is deprecated. This message will be suppressed on further calls in menu_set_active_trail() (line 2405 of /home/linweb08/m/mobiletechnik.co.uk-1048980727/user/htdocs/includes/menu.inc).

Brief

Create a sampling unit for toothpaste brand Sensodyne which incorporates an ingenious tie-up with ice-cream company Yog for sampling at festivals and in shopping centres to demonstrate the product’s ability to protect sensitive teeth.

Solution

Working alongside experiential agency BEcause, Mobile Technik created a contemporary wooden shack which featured real wood veneer on the main structural pillars and a slatted wooden floor, with a muslin and polycarbonate sheet roof, utilising simple and striking branding against natural colours and materials.

Results

The unit debuted at Taste London in Regents Park and inspired visitors.