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Create a sampling unit for toothpaste brand Sensodyne which incorporates an ingenious tie-up with ice-cream company Yog for sampling at festivals and in shopping centres to demonstrate the product’s ability to protect sensitive teeth.


Working alongside experiential agency BEcause, Mobile Technik created a contemporary wooden shack which featured real wood veneer on the main structural pillars and a slatted wooden floor, with a muslin and polycarbonate sheet roof, utilising simple and striking branding against natural colours and materials.


The unit debuted at Taste London in Regents Park and inspired visitors.