Iveco Roadshow Campaign
To plan and manage a national roadshow tour that covered seven high footfall locations across the UK. This included providing a touring mobile trailer unit that visited all of the truckstops and acted as a sales base for the exhibition.
We designed a bespoke expandable mobile trailer that provided a pristine showroom and meeting space, complete with branding and interior product specific marketing materials. The trailer toured with the roadshow and visited each truckstop location.
The branded hub generated a distinctive presence at each location and provided drivers with a space to relax in and talk with the Iveco representatives.