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Iveco Roadshow Campaign

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Brief

To plan and manage a national roadshow tour that covered seven high footfall locations across the UK.  This included providing a touring mobile trailer unit that visited all of the truckstops and acted as a sales base for the exhibition.

Solution

We designed a bespoke expandable mobile trailer that provided a pristine showroom and meeting space, complete with branding and interior product specific marketing materials. The trailer toured with the roadshow and visited each truckstop location.

Result

The branded hub generated a distinctive presence at each location and provided drivers with a space to relax in and talk with the Iveco representatives.