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Brugal Rum Experience

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Brief

To work with brand experience agency BEcause to create an authentic and premium pop up bar, true to the essence of the Brugal Rum brand and its origin – the Dominican Republic.

Solution

Mobile Technik built a traditional Brugal Rum shack which combined a fusion of materials including corrugated iron, seagrass and wood. The pop up, built in the style of a traditional rustic bar, included three serving hatches which gave festival goers the chance to sample Brugal Libre cocktails and playing dominoes.

Result

The Brugal Rum Shack debuted at Bristol Harbour Festival in July 2011; one of the biggest free cultural festivals in the country, and went down a storm with visitors.