Back to Blog

Why Consider An Exhibition Roadshow?


Error message

  • Deprecated function: implode(): Passing glue string after array is deprecated. Swap the parameters in drupal_get_feeds() (line 394 of /home/linweb08/m/
  • Deprecated function: The each() function is deprecated. This message will be suppressed on further calls in menu_set_active_trail() (line 2405 of /home/linweb08/m/

Years of delivering sales success for clients using expandable exhibition trailers in the automotive, railway, defence and aerospace industries, we have seen exhibitors reap the rewards of the mobile exhibition roadshow format. Our business development manager Billy Smart explores the benefits of hitting the road with a pop-up stand in a mobile exhibition trailer rather than a dedicated events venue:

Out In The Field

People buy people, it’s a fact and we know that face to face interactions beat pushing a product or a marketing message by phone calls, emails or social media, hands down.  

“If the mountain will not come to Muhammed....” as the saying goes, we believe getting out there and taking a mobile exhibition on the road directly to the target market is single-handedly the best tactic to help strengthen relationships with potential business opportunities and new clients through high-quality customer contact.

Cost Effective

Our work with Dream Marketing in which up to 24 companies offering complementary consultancy services or products to a target market can share just one mobile exhibition trailer, shows just how cost effective this method of promotion works out to be in comparison to the often dizzy costs of a conventional three-day exhibition.

Targeted Audiences

Our skilled team of logistics experts carefully select targeted roadshow routes that add value for exhibitors by either selecting high-footfall industrial locations, retail or corporate office locations with highly-targeted niche audiences that can often be difficult to get in front of.

This eliminates a common frustration of exhibitors at static events that attendees are not always the key decision makers, the results and sincerity of enquiries are not legitimate and wasted time from being ‘sold to’ by event delegates when you’ve parted with good money to actually want to ‘sell’.

Audience Efficiency

Our logistical planning, mixed seamlessly with our message production ie graphics, communications collateral, and pop-up display production, we ensure the mobile event facilities are situated on the office doorstep of engaged audiences keen to keep their fingers on the pulse with industry-leading exhibitors, and with direct speaking messages, video content and so on.

As such, it is far more efficient to allow a larger number of staff to pop out for an hour throughout the working day with only a matter of metres to step over to the roadshow truck, and no registration costs, rather than a select few staff taking a full working day out to travel to static events throughout the UK accruing travel and time costs.