Introducing the MT Byte
Trailer and brand environment specialist Mobile Technik has launched the MT Byte, a brand new mini-trailer available for events and experiential agencies looking to create guerrilla sampling experiences, or compact catering.
Simon Pauffley, Managing Director of Mobile Technik explains:
“With the growth of street food as well as brands looking to create stunts which deliver their product directly into the hands of the target consumer, this trailer is a very exciting development. You can hook it on the back of a car and be serving from the inbuilt equipment in minutes.”
Brand experience agencies and event caterers will be able to find incredibly creative applications for the trailer, from impromptu BBQs at bijou events, through to providing samples right on the doorstep of multiple locations in one day.
This unique system, which can be towed behind a car the size of a Fiat 500 or Mini can quickly transform into a catering dispense unit with a self-contained hand wash unit and interchangeable equipment such as a hob, grill, bain marie, microwave to suit the application. The trailer is small enough to get close to the entrance of a venue, or right in the heart of the action for an event. The front of the trailer features chilled storage for samples and ingredients.
Mobile Technik will have a selection of the MT Byte available for rent, as well as building them to suit experiential campaigns with full branding and customised equipment to suit.