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***NEW PRODUCT LAUNCH – STEELRUNNER***

The latest introduction to our trailer fleet is the SteelRunner, an exploration into the world of polished stainless steel and modern architectural design.

Available to view now at Mobile Technik, this particular SteelRunner is a fine example of vintage styling joining forces with 21st Century efficiency and practicality. Having landed last week at the Showman’s Show 2012 for it’s UK debut the SteelRunner was a big hit with experienced industry professionals and new business owners alike.

“We’re currently working our hardest at matching the current fascination with classic American-style catering trailers and we believe the SteelRunner is an ideal product for meeting this demand. The highest quality surface finish has been applied to the stainless steel shell to ensure that the SteelRunner has a maximum visibility and reach that really shines and stands out at any event”

Ideal for fast service and maximum output the SteelRunner is perfect for mobile food service and experiential campaigns at any location and the combination of state of the art sound and vibrant illumination means you’ll definitely be seen as well as heard!

If you’d like to arrange a viewing at the Mobile Technik site, please contact Rhod or Simon in the MT Office on 01832 735674

***NEW PRODUCT LAUNCH – INTRODUCING THE MT BYTE***

Trailer and brand environment specialist Mobile Technik has launched the MT Byte, a brand new mini-trailer available for events and experiential agencies looking to create guerilla sampling experiences, or compact catering.

Simon Pauffley, Managing Director of Mobile Technik explains;

“With the growth of street food as well as brands looking to create stunts which deliver their product directly into the hands of the target consumer, this trailer is a very exciting development. You can hook it on the back of a car and be serving from the inbuilt equipment in minutes.“

Brand experience agencies and event caterers will be able to find incredibly creative applications for the trailer, from impromptu BBQs at bijou events, through to providing samples right on the doorstep of multiple locations in one day.

This unique system, which can be towed behind a car the size of a Fiat 500 or Mini can quickly tranform into a catering dispense unit with a self contained hand wash unit and interchangable equipment such as a hob, grill, bain marie, microwave to suit the application. The trailer is small enough to get close to the entrance of a venue, or right in the heart of the action for an event. The front of the trailer features chilled storage for samples and ingredients.

Mobile Technik will have a selection of the MT Byte available for rent, as well as building them to suit experiential campaigns with full branding and customised equipment to suit.

THANKS FOR COMING TO SEE US AT THE SHOWMAN’S SHOW 2012

Greetings from planet Mobile Technik – hopefully all of you have received our emails following up on enquiries taken at what we have viewed as a highly productive show…if we haven’t yet, don’t worry we’ll get round to it soon enough and you’ll all be receiving an e-shot from us as a more personal thank you!

An opportunity for us to show those of you who didn’t make it to the show what we laid on…thanks to Isuzu and Chris Neal of Hawkeye for providing us with a new Isuzu D-Max and a wonderful selection of hawks and falcons which we believe added a real dynamic to our stand that seemed absent elsewhere

Hopefully you all got a chance to take a look at our new SteelRunner – if not, check out the gallery below and the one on www.mobiletechnik.co.uk/steelrunnerblog

Check out our video of the SteelRunner’s journey to the show – double click for full screen!

Steelrunner

Brugal Rum Experience

Brief

To work with brand experience agency BEcause to create an authentic and premium pop up bar, true to the essence of the Brugal Rum brand and its origin – the Dominican Republic.

Solution

Mobile Technik built a traditional Brugal Rum shack which combined a fusion of materials including corrugated iron, seagrass and wood. The pop up, built in the style of a traditional rustic bar, included three serving hatches which gave festival goers the chance to sample Brugal Libre cocktails and playing dominoes.

Result

The Brugal Rum Shack debuted at Bristol Harbour Festival in July 2011; one of the biggest free cultural festivals in the country, and went down a storm with visitors.

Wondering Wine Company

BRIEF

Transform one new and one vintage Airstream trailer into unique and visually striking flagship vehicles for the Wondering Wine Company.

SOLUTION

Mobile Technik was the first company in Europe to be entrusted by manufacturer Airstream to transform a new factory approved US shell into a dynamic catering unit ready to hit the festival circuit.

The Airstream international 534 now features stylish wooden shelving for red wine displays and four wine coolers for white and rose wine, all served through a quirky serving hatch. This creates a front counter which has space for two tills, a rapid cork dispenser at each end, and a freezer for ice and specialist storage for Govino polymer wine glasses.

RESULT

The bespoke trailer is coming to festivals and outdoor events near you now!

SENSODYNE

Brief

Create a sampling unit for toothpaste brand Sensodyne which incorporates an ingenious tie-up with ice-cream company Yog for sampling at festivals and in shopping centres to demonstrate the product’s ability to protect sensitive teeth.

Solution

Working alongside experiential agency BEcause, Mobile Technik created a contemporary wooden shack which featured real wood veneer on the main structural pillars and a slatted wooden floor, with a muslin and polycarbonate sheet roof, utilising simple and striking branding against natural colours and materials.

Results

The unit debuted at Taste London in Regents Park and inspired visitors.

WONDERING WINE HVAN

Brief

Refurbish a stunning vintage H-Van to create an unusual flagship vehicle for Wondering Wine to take to smaller festivals and events.

Solution

Mobile Technik designed and sourced two striking original Citroen H vans which they adorned with the Wondering Wine Company vintage blue and cream branding to ensure they were recognisable ay summer events.

Each vehicle was kitted out with serving hatches, two wine coolers for white and rose wine and a timber storage rack for red wine. The vans feature a front counter with space for two tills, a rapid cork dispenser at each end of the counter, a freezer for ice and specialist storage for Govino polymer wine glasses.

Result

The Wondering Wine Company showcased its brand new vintage vehicle at the Royal Windsor Horse Show, where its H-Van wine bar captured the imagination and entertained the taste buds of event goers throughout the weekend.

OUR EXCLUSIVITY WITH AIRSTREAM LAUNCHES (NOVEMBER 2011)

We are proud to have been nominated the sole UK importers of ROKA converted Airstreams – the only official factory approved suppliers of new Airstreams for mobile food and beverage.

We completed the first Airstream project for the Wondering Wine Company which was an Airstream wine bar designed for the perfect serve at the UK’s events scene. We work closely with ROKA so we can customise the trailers to suit our customer’s needs and the most exciting part of the project is that this is Europe’s very first catering unit constructed on a new factory approved Airstream US shell.

The Airstream philosophy has always been “let’s not make any changes, let’s make only improvements”, which fits well with our design ethos to make every inch of the trailer with a functional purpose. We look forward to all the cool things we are going to come up with together!

UNTIL THE COWS COME HOME

Byron Hamburgers are a burger chain currently inspiring the taste buds of Londoners and they want to spread the word of their tasty food to the festival goers of the UK. With this in mind they have asked us to build them a bespoke unit to capture the feel of the restaurants, to get them on the road serving festival fayre this summer.

Our brief is to capture the raw vitality of the chain and deliver it in a great looking unit incorporating the cows that feature in the Byron Hamburger restaurants. These cows must be the feature of the stand so now we are looking into ways to make these cows part of the road show – just a normal day in the MT office!

Mobile Technik HQ

New Brook
Titchmarsh, Thrapston
Northamptonshire
NN14 3DG

TELEPHONE +44 (0)1832 735674
FAX +44 (0)1832 732737

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